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The Letter: 10 Songs About Mail, the Written Word and the USPS
Despite the ease of digital mail, it cannot quite match the impact of the arrival of a handwritten letter. While the USPS struggles through some very difficult economic times in the digital age, it...
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New 2013 USPS Rules for Folded Self-Mailers (FSMs)
As of January 5, 2013, the USPS puts into effect new rules for the design and preparation of FSMs, or folded self-mailers, a staple of effective direct mail marketing. As anyone involved with...
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New Global Forever Stamp from the USPS: Great Design, Great Idea
Now the convenience for a Forever Stamp, like the ones we all use for domestic first class letters, is available for international mail. For $1.10, you can send a one ounce letter to any country in...
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EDDM – Is Every Door Direct Mail Right For You?
The USPS direct mail program called Every Door Direct Mail, begun in 2011, makes saturation mailing affordable for small businesses. Offer coupons, publicize events, send thanks, announce sales or...
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NCOALink and CASS Processing: Get Your Data Back After Each Direct Mailing
Direct mail marketing works. It is a powerful driver of sales and success for businesses large and small. Yet because postal rules are confusing and the procedures are time consuming to follow, we...
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